exhibitions events program experts participants about pressroom contacts

About

International exhibition project PIR EXPO 2014 is the main professional event of hospitality industry in Russia and CIS.

«PIR EXPO» comprises 5 international specialized exhibitions devoted to all key growth areas of the HoReCa industry in Russia:

«PIR. Restaurant Equipment» — 17 th international exhibition for restaurant business professionals. Section No. 3, hall No. 14
«PIR. Food Products» — 17 th international exhibition for restaurant business professionals. Section No. 3, hall No. 15
Hotel. Development, design & operation — 3 rd international exhibition for hotel business professionals. Section No. 3, hall No. 13
Moscow Bar Show — 4 th international exhibition for bar industry professionals. Section No. 2, hall No. 11
Moscow Coffee and Tea Expo — 2 nd international exhibition for coffee and tea business professionals. Section No. 3, hall No. 15

Each of the PIR Expo projects is the most important and significant event in its segment. The thematic division into the most important areas of the hospitality industry allows paying maximum attention to each target audience individually, present innovations, trends, and successful business solutions in a full and accurate manner, create target and highly qualified programs for training, business, and presentational events for all the categories of the HoReCa industry professionals. All of this makes it possible to carry out the most efficient and fruitful work, establish contacts solely with the representatives of the target audience.

After operating on the market for over 16 years, PIR Expo today is one of the top ten largest exhibitions for hospitality industry professionals and an important international event. Participants in exhibitions and programs of the company’s events include specialists from over 30 countries: France, Italy, Japan, USA, United Kingdom, Germany, Belgium, Brazil, China, Denmark, Switzerland, Netherlands, Greece, Turkey, Estonia, Israel, Iceland, Lithuania, Latvia, Romania, Serbia, Thailand, Croatia, South Korea, Ukraine, Afghanistan, Belarus, Bulgaria, Georgia, Kazakhstan, and others.

Exhibition area
50,000 sq. m.
Exhibitors
850 companies
from the around the world
Visitors
50,000
professionals from
Russia and CIS

Horeca industry in Russia

Russia alone has 150,000 public catering facilities and 7,000 hotel properties, apart of the CIS countries. The industry employs 3.5 million people and continues to actively develop both in qualitative and quantitative terms. The annual market growth is 10%.

Unique events program

More than 500 professional events are held in the course of PIR Expo. The program emphasizes training element. Competent authorities of the industry share their experience and knowledge with visitors – successful restaurateurs and hoteliers, recognized chefs, bartenders and baristas, directors of HoReCa sector famous companies, independent experts. Annually more than 7 000 people take part in event program. Events of the exhibition cover different formats – training, discussion, presentation, competition – and they are aimed at improvement of professional skills and obtaining new knowledge.

PIR Expo target
audience structure

By territory:
50%
Russian Regions
41%
Moscow and Moscow Region
7%
CIS (8 countries)
2%
Non-CIS countries (28 countries)
By position:
29%
Director, manager
14%
Chefs, pastry chefs
14%
Cook, pastry cook
14%
Suppliers of equipment, dishware, utensils, furniture (manufacturers, importers, distributors, dealers)
12%
Owner, founder
8%
Suppliers of food products (producers, importers, distributors, dealers)
5%
Other
4%
Administrator, waiter, hostess (line personnel)

Organizer

PIR EXPO
Within 16 years it has been holding the largest in Russia exhibition «PIR EXPO»,
has experience in organizing major exhibition, educational and competitive
events in Russia.

With the support of

Federation of Restaurateurs and
Hoteliers of Russia
For more than 13 years it has been uniting catering establishments and
hospitality enterprises in Russia of all levels and trends.
National Guild of Chefs
The main public organization in the field which unites more than
2,500 chefs in Russia.
Academy of culinary art Exclusive
The first and leading school of training of professional chefs
and confectioners.
Made by Beta Agency
© PIR Group, 1997-2015. All rights reserved.